Interactive TV has been a hot topic since the days of Friends, when TV and brand executives dreamed of the day when viewers could click on the screen and just by using a remote control, buy Jennifer Aniston’s sweater. 

Fast forward to today, when Target announced on its A Bullseye View blog that they’ll be releasing their first-ever shoppable film, starring Kristen Bell, Nia Long and Zachary Abel, in three five-minute webisodes starting Oct 2. The online foray into branded entertainment is set at Target headquarters in downtown Minneapolis in a romantic comedy titled (in a seasonal pun) “Falling for You.”

http://www.brandchannel.com/home/post/2012/09/25/Target-Falling-For-You-092512.aspx

The dramatic increase of online shopping has fanned the flames of competition between shipping companies. Which is why, using thermal-activated ink, DHL figured the best way to advertise just how fast and efficient its shipping services are was to trick its competitors into doing it for them.

The prank was simple and brilliant. DHL hired companies like UPS and TNT to deliver large black boxes to addresses that were particularly difficult to find. But the boxes weren’t actually black. Instead, they were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup. But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.” - Gizmodo